(And as soon as you are spiritually purified, then all misunderstandings of this material world immediately vanquished. That is called Kṛṣṇa consciousness) 



Similarly, if you constantly become in touch with the Supreme Lord by chanting His holy name, which is not different from the Supreme Lord, then you become spiritually purified.
And as soon as you are spiritually purified, then all misunderstandings of this material world immediately vanquished. That is called Kṛṣṇa consciousness."
(His Divine Grace A.C.Bhaktivedanta Swami Srila Prabhupada Lecture, March 23, 1971, Bombay)
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