His Divine Grace Śrīla A.C. Bhaktivedanta Swami Prabhupāda
Founder~Acharya of the Krsna Consciousness Movement
Wednesday, 8 July, 1970
Los Angeles
Letter to Sridama
"The daily regulative duties must be performed by everyone very strictly, the beads chanted sixteen rounds, and our literatures read and discussed. In this way everything should be done very nicely. Sankirtana should be done by you in the streets and at gatherings and in this manner display what is this Krsna consciousness movement and how it is for everyone's eternal welfare and happiness.
So you do all these with great enthusiasm and very carefully. Our all activities must be open so that no one may criticize our mission, so all dealing must be to the standard of Vaisnavism. We cannot misrepresent ourselves for the purpose of taking monies from the public, but as everything is undertaken forthrightly in Krsna consciousness way, then Lord Krsna will be pleased to provide all facilities for aiding our such sincere service."
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