(So if you simply give aural reception to these messages of Kṛṣṇa, or God, then your dormant Kṛṣṇa consciousness becomes evoked naturally) 🙏💖
"You cannot by force teach something unless it is natural. So kṛṣṇa-bhakti is natural to everyone—everyone. How it is evoked? That is stated, śravaṇādi-śuddha-citte (CC Madhya 22.107): if you patiently give aural reception to the news of Kṛṣṇa, or God. That is the our motto of preaching. Our Kṛṣṇa consciousness movement is based on this principle, to give aural reception of the message given by Kṛṣṇa or the message about Kṛṣṇa. The message given by Kṛṣṇa is Bhagavad-gītā—everyone can take this message from Kṛṣṇa; there is no hindrance. Similarly, the Śrīmad-Bhāgavatam is message about Kṛṣṇa or Kṛṣṇa's devotees. So if you simply give aural reception to these messages of Kṛṣṇa, or God, then your dormant Kṛṣṇa consciousness becomes evoked naturally."
(Prabhupada Lecture, September 17, 1971, Mombasa)
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