(And if you have got this intention that, "Kṛṣṇa is my Lord. I must love Kṛṣṇa. I must learn how to love Him," then apratihatā—no material condition can check it) 
"Kṛṣṇa is my lovable, worshipable. I shall worship Kṛṣṇa." This is wanted. Ahaituky apratihatā. And if you have got this intention that, "Kṛṣṇa is my Lord. I must love Kṛṣṇa. I must learn how to love Him," then apratihatā—no material condition can check it. Either you become American or African, black and white or this or that, nothing can check you. You can go on—if it is motiveless. This is wanted.
So I am very glad that you are trying to capture what is real Kṛṣṇa consciousness. And this is the only process. Think always . . . man-manā bhava mad-bhakto mad-yājī mām (BG 18.65). Think always, "Kṛṣṇa is my Lord." That is thinking. This thinking should be always. It doesn't cost anything. If you think, "Here is Kṛṣṇa. He is my Lord," what does it cost? And where is the loss? There is no loss, but the gain is enormous if you simply think of Kṛṣṇa.
(Prabhupada Lecture, October 26, 1975, Nairobi)
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