(But our business is not to be attracted by the glimmer of this material world, but to be attracted by Kṛṣṇa. That is Kṛṣṇa consciousness movement) 



"The whole material world is going on: the man is attracted by woman, the woman is attracted by man. And seeking this attraction, when they are united, their attachment for this material world become more and more.
And in this way, after being united, or after being married, one woman and man, they seek nice home, gṛha; kṣetra, activities, business, factory or agricultural field. Because one has to earn money.
So get food. Gṛha-kṣetra; suta, children; and āpta, friends; vitta, wealth . . . ataḥ gṛha-kṣetra-sutāpta-vittair janasya moho 'yam (SB 5.5,8) The attraction for this material world becomes more and more tight. This is called madana, attraction by madana.
But our business is not to be attracted by the glimmer of this material world, but to be attracted by Kṛṣṇa. That is Kṛṣṇa consciousness movement. Unless you become attracted by the beauty of Kṛṣṇa, we must have to be satisfied by the beauty of . . . this false beauty of this material world."
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