"So as father is very unhappy seeing the unhappy condition of the sons, although the son does not know, but father is unhappy, so Kṛṣṇa is unhappy. Therefore He comes. He canvasses that, "Why you are captivated by this false, so-called happiness? You give up this." Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). "I will give you relief. You come to Me. You will live happily, eternally, blissful life, without any," I mean to say, "scarcity, without any trouble."
So the Kṛṣṇa's business—He comes here. He has no business to come here because His agent, prakṛti, is doing everything. But still, out of compassion, He comes in His original form, Kṛṣṇa, or in His incarnation as Kapiladeva, and He says the same thing, "My dear sons, My dear rascal sons, you are suffering so much on account of this material contact. Please come to Me, take shelter of Me, and you will be happy." This is going on. And Kṛṣṇa's representative says the same thing that, "You rascal, you take shelter of Kṛṣṇa and be happy."
This is Kṛṣṇa consciousness. We are going from door to door of all rascals. I tell it, declare it publicly, anyone who is not Kṛṣṇa conscious, he is rascal number one. I declare it. Come, any intelligent man. I shall talk with him. I shall prove that he is rascal number one if he has no Kṛṣṇa consciousness. That's a fact. So this Kṛṣṇa consciousness movement is meant for the rascal number one, and we always canvassing, soliciting, "Please take to this."
(Prabhupada Lecture, December 9, 1974, Bombay)
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