(Here Rūpa Gosvāmī says that, "You purchase at any price." But what is that price? Tatra laulyam ekalaṁ mūlyam. Laulyam, eagerness. That is price) 



That is Caitanya Mahāprabhu's advice, that one should be eager to purchase this Kṛṣṇa consciousness at any price. Generally, we think price means some . . . in terms of money, monetary transaction, say, hundred pounds or two hundred pounds or millions pounds, billion pounds, like that.
The price is different. Here Rūpa Gosvāmī says that, "You purchase at any price." But what is that price? Tatra laulyam ekalaṁ mūlyam. Laulyam, eagerness. That is price."
(His Divine Grace A.C.Bhaktivedanta Swami Srila Prabhupada Lecture, March 13, 1974, Vrindavana
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