" By chanting the holy name of the Lord, one dissolves his entanglement in material activities. After this, one becomes very attracted to Krsna, and thus dormant love for Krsna is awakened. 'The holy name of Lord Krsna is an attractive feature for many saintly, liberal people. It is the annihilator of all sinful reactions and is so powerful that save for the dumb who cannot chant it, it is readily available to everyone, including the lowest type of man, the candala. The holy name of Krsna is the controller of the opulence of liberation, and it is identical with Krsna. Simply by touching the holy name with one's tongue, immediate effects are produced. Chanting the holy name does not depend on initiation, pious activities or the purascarya regulative principles generally observed before initiation. The holy name does not wait for all these activities. It is self-sufficient. " (Caitanya CaritamrtaMadhya 15.110; Padyavali 29 by Srila Rupa Gosvami)
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