
Prabhupada: When we speak of Kṛṣṇa, we mean God. Everyone has some vague idea of God, but no clear idea. Therefore God descends to show what He is. If we speculate on God, someone will think one thing and another person will think another. This is the result of speculation. But if God Himself comes and shows Himself as He is and speaks about Himself, that is perfect knowledge. This Kṛṣṇa consciousness movement is spreading that message. God Himself is speaking about Himself: “I am like this; I am like this; My form is like this; My activities are like this; My address is this and that—if you like you can come back to Me. This is the situation. Everyone can come to Me.” All this information is there in Bhagavad-gītā As It Is. In Bhagavad-gītā God speaks about Himself and presents Himself as He is. We have simply to take that information; then we can understand God. As soon as we understand God, we can go home immediately. It is a very simple thing. God says:
janma karma ca me divyam
evaṁ yo vetti tattvataḥ
tyaktvā dehaṁ punar janma
naiti mām eti so ‘rjuna
[Bg. 4.9]
(His Divine Grace A.C. Bhaktivedant Swami Srila Prabhupada's interview with New York Times Reporter, September 2 ,1972)

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