Gurudas Guru said; "We will establish hundreds of temples, and they will all be very opulent. But if we do not follow the instruction of the Spiritual Master, they will just be showbottle. Do you know what showbottle means? It means colored water in a bottle which looks just like medicine, but which does not work."
(Srila Prabhupada, Room conversation NY July 1970)
"It is to be understood that when Śrī Caitanya Mahāprabhu chanted and danced, He did so by the influence of the pleasure potency of the spiritual world. Śrī Caitanya Mahāprabhu never considered the holy name of the Lord to be a material vibration, nor does any pure devotee mistake the chanting of the Hare Kṛṣṇa mantra to be a material musical manifestation. Lord Caitanya never tried to be the master of the holy name; rather He taught us how to be servants of the holy name. If one chants the holy name of the Lord just to make a show, not knowing the secret of success, he may increase his bile secretion, but he will never attain perfection in chanting the holy name." (C.C. Adi 7.95-96 p)
"The chanting is very effective. Along with tampura and mrdanga played very rhythmically, let them chant. Perform this musical demonstration and sell books as far as possible, and feasting." (Prabhupada Letter to Harikesa 76-10-28)
"Another proposal is that I want to form a sankirtana party in which two members will play mrdanga, eight will play the cymbals, two will play on tamboura, and one on harmonium. Besides that there will be the leader of the party. This party will be so trained that exhibitions of our chanting and dancing along with distribution of prasadam will be performed on a stage and for this performance we will sell tickets to the public. It will be known as a spiritual movement". (Prabhupada Letter to Hamsaduta 68-01-22)
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