(Our this saṅkīrtana movement is so nice that simply by chanting, the vibration will create an auspicious atmosphere, varīyān eṣa te praśnaḥ (SB 2.1.1) 



just like we are chanting "Hare Kṛṣṇa." We may not understand what is meaning of Hare Kṛṣṇa, but still, because it is transcendental sound, it is auspicious. Wherever you chant Hare Kṛṣṇa, they may hear or they may not hear, it is auspicious for them. So we are sending our men for street saṅkīrtana.
It doesn't matter whether people are eager to hear it or not, but it is auspicious. It will create an atmosphere which is very, very congenial to the human society. That should be our principle. Not that because we are chanting, nobody is taking care, we shall not be disappointed. Our this saṅkīrtana movement is so nice that simply by chanting, the vibration will create an auspicious atmosphere, varīyān eṣa te praśnaḥ (SB 2.1.1)."
(His Divine Grace A.C.Bhaktivedanta Swami Srila Prabhupada Lecture, April 6, 1973, New York)
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