"We are proposing successful life. So whatever you do, you just become Kṛṣṇa conscious, and at least he will feel that, "I am . . . my future hope is there. There is Kṛṣṇa." That is successful life. At least he is hopeful that he is going to Kṛṣṇa."
(His Divine Grace A.C.Bhaktivedanta Swami Srila Prabhupada Lecture, March 23, 1969, Hawaii)
Srila Prabhupada; " This is unsuccessful life, laboring whole life, and he does not know where he is going. Next life, what is, whether cat or dog or animal or this or that, he does not know. He's in the darkness."
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