(He will ask you to do it, but He will not force you to do it. If you do not take it, that is your choice. But this is the assurance. To become illuminated, to become awakened to spiritual consciousness, we can do it at any moment if we want to accept it) 



"Sva-tejasā: we have got that potency to come to the light. Everyone, we have got that potency. Simply we must be willing. That independence is there. I may not like it. Therefore Kṛṣṇa says, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66): "You do it." Kṛṣṇa is all-powerful;
He can force you to accept this principle. But that He will not do. He will not touch your independence. He will ask you to do it, but He will not force you to do it. If you do not take it, that is your choice. But this is the assurance. To become illuminated, to become awakened to spiritual consciousness, we can do it at any moment if we want to accept it.
Sva-tejasā, we have got that potency. So this Kṛṣṇa consciousness movement is for giving enlightenment to the people that "If you like, you can take to Kṛṣṇa consciousness, and then your life is successful."
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Krishna Govinda