"With prīti, with love. Chant every name, "Hare Kṛṣṇa," and hear. Here is Kṛṣṇa, here is Rādhārāṇī. That kind of chanting, quality. Not "Harekṛṣṇaharekṛṣṇakṛṣṇakṛṣṇaharehare . . ." Not like that. Not like that. Prīti. Teṣāṁ satata-yuktānāṁ bhajatāṁ prīti (BG 10.10). That prīti is required. That is the essential quality. Patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati (BG 9.26). Real thing is bhakti (devotion). Kṛṣṇa is not hungry, that you will give Him some good food and He will eat it, never mind in which way you can give. "Oh, here is purī, halavā. Kṛṣṇa must eat." Kṛṣṇa is not hungry for your purī, halavā. But if there is bhakti, if there is love, then He eats. Tad aham aśnāmi: "Then I eat, if there is bhakti, love."
(Prabhupada Lecture, June 17, 1973, Mayapur)
