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They are going to cinema, they are drinking wine, they are going to restaurant for satisfaction of the tongue, clubs, and talking, so many things. So those who are attached to all these things for sense gratification, if we associate with such persons, then our door for going to hell is open. Two doors. You have to make selection. Whether this door for becoming liberated from this entanglement of repetition of birth and death and go back to home, back to Godhead, this is one door. Another door, for sense gratification. Adānta-gobhir viśatāṁ tamisram (SB 7.5.30). The more we indulge in sense gratification, then more, more, more... Just like a drunkard. From the very beginning he's not a big drunkard. He takes little, then big, big bottles, big, big bottles. It is simply... Smoking, when the child learns from bad association to smoke, then he become a chain smoker, one after another, one after another, one after another. So if we indulge in sense gratification, then it will increase, it