His Divine Grace Srila AC Bhaktivedanta Swami Srila Prabhupada
So as soon as you approach the Deity or the name, you should know fully well that Krsna is present. Krsna is… Therefore we should worship the Deity with great attention, as much as Krsna is present. And similarly, we should worship the holy name with great attention. We should not be inattentive.
Suppose Krsna personally comes, personally He is here. Suppose personally, as you think of personally, personally comes. If you do not become respectful, is that all right? No. You should be very much respectful. Even a respectable person, ordinary person, a big man or a rich man or a king comes, we become so much respectful. And what about Krsna when He’s present as arcā-mūrti or as the holy name? These are the realization point of view: Krsna, His name, His form, His quality, His pastimes. When you hear about Kṛṣṇa, that is also Kṛṣṇa. Actually, when you are reading Krsna book, Krsna is fighting with demons, that is also His past
