
Srila Prabhupada kindly explains;
You can take the iron rod which is red hot in association with fire and touch anything; it will burn. That means it is no longer acting as iron; it is acting as fire. Similarly, if you associate with this transcendental incarnation, sound incarnation of God, then you will be gradually godly.
Prabhupada: Now, some of you members have asked me to explain the meaning of this chanting, Hare Krishna, Hare Krsna, Krsna Krsna, Hare Hare. Hare Rama, Hare Rama, Rama Rama, Hare Hare. Now, this sound is transcendental sound, transcendental sound, incarnation, sound incarnation of the Absolute Truth. Just try to understand what is incarnation. Incarnation means… The Sanskrit word is avatara, and that is translated into English as “incarnation.” Of course, the root meaning of incarnation I cannot exactly explain to you, but the root meaning of the… (aside:) Somebody stop. Yes. The root meaning of avatara is “which comes from the transcendental sky, the spiritu