Kyler Watson Bhaktivinoda states in his literature that the root cause of all anarthas is the desire for prestige- the desire to be famous.
With that in mind-- Sri Rupa Goswamipada describes this tendency in the Jiva souls in conversation with Sanatana as, "the greatest thing in the world." Because the tendency of the Jivas to Lord over things is evidencial of their part and parcel relationship with the Lord.
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