

"So it may be for five years or fifty years or utmost hundred years, or a million years, just like Brahmā—but they are all temporary. In the eternal time, five years or ten years or hundred years or five million years, they are all limited. They are not eternal. But we are eternal. We living entities, we are eternal. So why we should be illusioned by the noneternal? That is called illusion.
That is called jñāna that, "I learn from Bhagavad-gītā that 'I am eternal. There is no birth and there is no death.' " Na jāyate na mriyate vā kadācit. Kadācit, at any time. Not that it has begun now. No. Never we are born. Na hanyate hanyamāne . . . (BG 2.20). So this is the fact. So why I shall be interested in something noneternal? This is called knowledge. If I am eternal, and my position is to enjoy life . . . ānandamayo 'bhyāsāt (Vedānta-sūtra 1.1.12).
By nature I am part and parcel of Kṛṣṇa. Kṛṣṇa is sac-cid-ānanda-vigrahaḥ (Bs. 5.1), and Kṛṣṇa says, mamaivāṁśo jīva-bhūtaḥ (BG 15.7). So qualita
(So if you simply give aural reception to these messages of Kṛṣṇa, or God, then your dormant Kṛṣṇa consciousness becomes evoked naturally) 🙏💖
"You cannot by force teach something unless it is natural. So kṛṣṇa-bhakti is natural to everyone—everyone. How it is evoked? That is stated, śravaṇādi-śuddha-citte (CC Madhya 22.107): if you patiently give aural reception to the news of Kṛṣṇa, or God. That is the our motto of preaching. Our Kṛṣṇa consciousness movement is based on this principle, to give aural reception of the message given by Kṛṣṇa or the message about Kṛṣṇa. The message given by Kṛṣṇa is Bhagavad-gītā—everyone can take this message from Kṛṣṇa; there is no hindrance. Similarly, the Śrīmad-Bhāgavatam is message about Kṛṣṇa or Kṛṣṇa's devotees. So if you simply give aural reception to these messages of Kṛṣṇa, or God, then your dormant Kṛṣṇa consciousness becomes evoked naturally."