Everyone will experience that. So long he will be materially attached, he will find viparītāni. "I wanted to be..." Sukhera lāgiyā, e ghara bandhinu, aguṇe puriyā gelā(?): "I constructed this nice house for living happily, but there was fire, and everything finished." This is the way. You construct everything for happiness, but there will be something which will put you into the most miserable condition. This is called material world. They do not know.
(Srila Prabhupada, 73/07/23 - Lecture BG 01.30 - London)

Just like a child: it does not think of anyone's happiness. Whatever he takes, he wants to eat. So you, as we grow, we expand our happiness little more: "My happiness, my brother's happiness, my family's happiness, my community's happiness," or "my nation's happiness." So you can go on expanding the scope of happiness, but there is no happiness. There is no happiness. These foolish persons, they do not know.
So Arjuna also is playing like an ordinary, foolish person. Nimittān